01KA-70
Column drilling machine
Kone Máquinas
Industry / B2B
Brazil
2026
Engineering,
translated for
a new audience.
Reframing more than five decades of Brazilian industrial engineering for a digital and international audience.
Strategy, information architecture, digital experience, interface design and multilingual product presentation.
Kone / KA-70
Brazilian engineering
Since 1974
Since 1974
The challenge
A strong industrial company should not look smaller online than it is in the real world.
Kone develops and manufactures machine tools for demanding industrial applications. The digital challenge was not to make the company look fashionable. It was to make decades of technical capability easier to navigate, understand and trust.
The new experience organizes product discovery, institutional history, technical credibility and sales paths without flattening the complexity of the business.
Product first.
Selected machines01
02KFU-3
Universal milling machine
03KM-45 MF
Industrial drilling machine
Digital experience
From technical catalogue to a commercial experience.
KONE
MachinesEducationContact
Brazilian engineering / Since 1974
Unmatched
capacity.
Technical information and commercial pathways were reorganized around how industrial buyers evaluate equipment.
Principles
Engineering before decoration.
The experience had to make technical capability easier to understand without turning an industrial manufacturer into a lifestyle brand.
Product is the protagonist.
Machines, specifications and applications lead the visual system. Interface and motion organize attention rather than compete with the equipment.
International by design.
Portuguese, English and Spanish were treated as part of the information architecture from the start, not as an afterthought.
International reach
PT / EN / ES
Internationalization was built into the information system, keeping the product story consistent across languages.
This matters for an industrial manufacturer whose credibility, technical support and commercial conversations extend beyond a single local market.
The result
A digital foundation built to support credibility, product discovery and new commercial conversations.
No decorative reinvention. The digital system was designed to make an established industrial business easier to understand at the scale it already operates.